Episode 21-Power The Change- How an advertiser’s love affair with slam poetry is shaping up the commerce world

Welcome to Season 2 of Chatterbox Hub podcast.

In this episode, we’re exploring the trendy relationship between commerce and slam poetry. Why poetry in advertising is such a big thing at the moment? How does it help an ad campaign to reach a new height of expressivity and influence? To help us find the answers to these questions (and many more) we’ve invited in our virtual studio the acclaimed performance poet Sophia Thakur and the creative team from the Norwegian production company Både Og- Producer Alexander Balchin and Writer & Director Andres Heger-Bratterud. They have all worked together in the new ad campaign #Powerthechange for Aker Solutions, for which we are also proud to be creative collaborator.

While Camilla investigates the creative process involved in the making of the online and TV ad for Aker Solutions with Både Og team, Yuliya explores Sophia’s groundwork on the project and her journey as a performance poet.

 

This is the space where the magic happens. Join us in this fun and enlightening journey of finding out why spoken word has become such a powerful medium for enhancing advertising campaigns and be prepared to be inspired with Sophia’s powerful, bold and captivating spoken word.

 

 

Hosts: Yuliya Stancheva & Camilla Laxton

 

Producer/Editor: Yuliya Stancheva

 

Guests: Sophia Thakur (https://www.sophiathakur.co.uk/) Alexander Balchin and Andres Heger-Bratterud ( www.badeog.no)

 

Recorded safely at our virtual studio, Alchemy Post.